Barbarus
Team: Henrique Vaz and Gabriela Tocci
Barbarus is a sustainable men's fashion accessories brand that emerged in 2012 in Savannah, Georgia, USA. The creative union of two college friends with a common goal, they aim to provide customers with a true experience when purchasing their products, from receipt to use.
The partners hold jobs alongside the brand, and with little time to invest, collections have long intervals between launches and few posts on their website and social media. During this time, the brand missed opportunities to attract new customers and strengthen ties with existing customers.
Our proposal was based on maintaining contact with the brand, even those who were not consumers, through a new communication strategy and improved visual identity, aiming to expand the market with the creation of a flagship store with an integrated cafeteria.
We recreated the brand's universe for its new spaces, striving to maintain its essence as much as possible, focusing on the user's needs as the pillar of the experience, thus ensuring a more friendly and satisfying service. The lightness of the identity simplifies the brand's perception and user actions, and a comfortable environment further ensures its integration into the space.