Converse Back to School
Team: Carlos Eduardo Ritter, Gabriela Tocci, Marcos DiGiaimo and Tiago Moraes
Photography: Ángel Castellanos
Converse's global back-to-school 2020 campaign, running in over 40 countries, encompasses a variety of digital pieces, content, outdoor media, and point-of-sale materials. The campaign's theme was inspired by the dual emotions young people experience at this time of year, and the focus is to elevate two of the brand's greatest icons—the Chuck Taylor All Star and the Chuck 70s. The photographer is young Venezuelan fashion photographer Ángel Castellanos. The first phase of the campaign took place in January 2020 in some Latin American countries, and the second phase took place in other countries where the school calendar begins mid-year.