Converse Chuck Pro
Felipe Oliveira
Team: Erick de Araújo, Felipe Oliveira, Gabriela Tocci, Matheus Stuque and Yuri Oshiro
Photography: Allan Carvalho and Gabriel Nogueira
Short film: Guilherme Guimarães
Felipe Oliveira, an artist and skateboarder on the Converse team, was invited by the brand to design the Converse Chuck Pro. His vision for the pro model was to pay homage to the history of capoeira Angola and Brazil's first capital.
The campaign's core focus was on reflecting Felipe's vision for the sneaker. The creative process involved working alongside the skateboarder, whose influences in fashion, skateboarding, and capoeira resulted in a fashion editorial, the short film KMUGERĒ, and the pro model campaign.