Havaianas reCICLO
Team: Arthur Bortolin, Fernanda Masini, Gabriela Tocci,
João Prendin, Tiago Moraes and Yuri Oshiro
Illustration: Kenzo Hamazaki
Development of the new reverse logistics project for Havaianas' sustainability pillar.
The campaign's creative concept is the cycles that end and begin every time we buy a new pair of sandals. A product's life cycle doesn't always end when its usage cycle ends. Thus, Havaianas, through this initiative, will ensure new sustainable cycles for its products, which will be donated if still usable or transformed into new products
through the recycling of their raw materials.